We’re excited to announce that BackWallet will be rebranded as View-fi.
This change marks an important evolution in our mission to reshape how people interact with digital advertising in the Web3 space. What began as a Web3 wallet that rewards users for watching video ads is now growing into a full-fledged Watch & Earn platform—one that merges entertainment, rewards, and decentralized technology to benefit both users and advertisers.
Why the change?
The name View-fi better reflects our identity and future direction:
“View” represents our core function: enabling users to earn by watching ads.
“Fi” symbolizes our connection to decentralized finance and the empowerment of users through blockchain technology.
As View-fi, we will continue to:
Offer secure and easy ad-based rewards.
Connect advertisers with high-intent Web3 users.
Deliver smarter, more personalized ad experiences using AI and on-chain data.
This is more than a name change—it’s a step forward toward becoming the leading Web3 media platform for ad engagement and tokenized loyalty.
Stay tuned as we roll out new updates under the View-fi brand.
Thank you for being part of our journey.
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