Enhancing Transparency and Trust in Advertising Transactions
In the traditional advertising industry, opaque pricing structures and distrust in performance outcomes have been persistent challenges. “W3AP” leverages blockchain technology to provide real-time visibility into advertising spending and effectiveness. This allows advertisers to clearly understand their return on investment while enabling users to trust the fairness of ad delivery. It has the potential to significantly improve trust across the advertising industry, particularly by reducing fraud (ad fraud) in the digital advertising market.
Strengthening User Incentives and Economic Participation
"W3AP" offers users direct economic benefits, such as points for viewing ads and discounts on transaction fees (gas fees). This transforms advertising from a passive "view-only" experience into an active "participation" model, potentially boosting user engagement dramatically. Particularly in emerging markets, it aims to create new income streams through cryptocurrency, contributing to the reduction of economic disparities.
Innovating Targeting Precision While Balancing Privacy Protection
As privacy protections strengthen and Web3’s anonymity complicates traditional targeting, "W3AP" employs a proprietary analytics technology that combines on-chain and off-chain data. This enables highly precise ad delivery without excessively collecting personal information. In an advertising industry where adapting to a cookie-less era is a pressing need, our technology aims to become widely adopted as a model that aligns with society’s growing emphasis on privacy.
Expanding the Web3 Advertising Market and Creating New Business Models
Through “W3AP", we provide Web3 projects and companies with access to new customer segments. By deploying initiatives like point-based Dapps, advertisers can reach audiences that were previously inaccessible via traditional Web2 platforms. Furthermore, licensing our patented advertising model and distributing SDKs will accelerate collaborations and OEM partnerships with other companies, bringing new revenue streams to the advertising industry.
Impact on Regional Economies Through Global Expansion
"W3AP" is planning a full-scale rollout to global markets, including Japan, with ongoing tests in regions showing high interest in cryptocurrency. This will increase opportunities for local advertisers and users to participate in the Web3 economy, potentially improving access to financial services and creating jobs.