The Future W3AP Creates
Blocksky Inc. aims to bring innovation to the digital advertising industry through W3AP. In traditional advertising models, the exploitation of user data by centralized platforms has been a challenge. W3AP, however, empowers users to take the lead while guaranteeing advertisers effective reach.
This platform holds the potential to redefine the advertising experience in tandem with the evolution of Web3, aspiring to create a new economic ecosystem where users, advertisers, and creators collaborate and co-create.
“Watch & Earn” Model
Users can earn points exchangeable for cryptocurrency by watching ads. This transforms ad viewing from a simple act of consumption into an experience with economic incentives. Through this approach, Blocksky Inc. seeks to boost user engagement while maximizing advertising impact.
Integration with BackWallet
W3AP is tightly integrated with “BackWallet,” a Dapp developed by the company. BackWallet is a tool for managing rewards earned from ad viewing, simplifying cryptocurrency transactions while offering users a secure and comprehensive experience. The company plans to make this Dapp available as a Chrome extension, with support for connectivity to various decentralized applications (Dapps) also planned.
Utilization of Blockchain Technology
Built on blockchain technology, W3AP ensures transparency and security. Ad delivery and reward distribution are recorded in a tamper-resistant format, increasing trust. Furthermore, by avoiding reliance on centralized data collection, it allows users to control their own data—a feature aligned with Web3 principles.
Diverse Revenue Opportunities
In addition to ad viewing, users can earn extra rewards through community participation and referral programs. This elevates the platform beyond a mere advertising tool, positioning it as a comprehensive economic ecosystem for users.